Today, most banks take a large cut of every investment made by both professional and recreational investors. The ‘cut’ has become an institutionalized part of the game, and because every financial institution has an interest in keeping it this way, investors must keep paying. But: imagine if the same thing happened in other everyday situations. Perhaps that would make investors think twice about what investment partner to choose. 
Creative Director: Kasper Sierslev
Producer: Mads Marstrand
Director: Jesper Skoubølling
DOP: Kristian Arbs
Copywriter: Jesper Toldam
Copywriter: Niels Henrik Bach
Creative Assistant: Marie Gottlob Fisker 
Out of more than 1,350 submissions from 37 countries, Saxo Bank has won 3 awards in the 2018 Muse Creative Awards competition in New York. We were awarded the first price – Platinum – in both the Financial Services category and in the Banking category. And Gold in the overall TV Ad Campaign-category for the films “Less for the bank - More for you”
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