For the past 15 years, I’ve been helping organizations set up their in-house SoMe, content, branding, and marketing teams. Now it's time to share some of my learnings.
This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing.
You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in this book. They are easy to follow, despite being the result of more than a decade of experience and research. The processes are designed to minimize your risk of failure, and supplemented with inspiring stories. So, if you’ve ever thought about what it would be like to bring in more of your marketing activities from your creative agencies, this book is for you.
I’m not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It’s stressful, hectic, and complex.
But what if I told you that things don’t have to be this way? What if there was a way to bring order to the chaos? That’s exactly what in-housing can help you with. By taking control of your company’s content creation, social media activation, and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities.