Media and channels:
The concept works in films and web executions and has serious legs for social activation and for native content. Also, we can easily take it to static executions on banners, print and OOH.
We can stay relevant over time with a consistent story and message by continuing to build on innovations and developments from other industries and from everyday life.
Strategic (brand) and tactical executions:
Disruptive technologies are changing the status quo and enabling people to do something they could not have done before. Enabling and democratising...
‘Let’s change the way we trade’…
from the old/restricted/manual way to the new/open/accessible/digital way
from relying on an expensive fund manager to being self-empowered
from having no access to information and global markets to being in control
from trading one asset class to diversifying via multi-asset investments
from trading based on gut feelings to trading based on expert analysis
from trading on a static workstation to trading on multiple devices
from being left alone to leveraging copy and mirror trading technologies
from the hassle of needing multiple accounts to having a single account
from high costs to affordable solutions
from hidden fees to transparent pricing
from trading bonds via a trading desk to buying them online