We have developed a new design that will give the recipient something to think about. The illustrative approach, together with clever headlines, combine a degree of crafty wit with powerful subject matter. This style supports, complements, but also softens, our USPs which otherwise could be too cold and complacent.
The large typography is key. It works as a way to enhance the visual hierarchy of the page by ensuring visitors read the largest type on the page first, because that is what grabs our attention first. The new design is not only an effective layout for graphics and typography, it has also – quite literally – multiple layers to be unveiled making it unique, intelligent and memorable.